This website, (the “Site”), is operated by Aftermetoo (“we” or “us”), a registered Canadian charity.

Aftermetoo respects your privacy and is committed to protecting it through our compliance with this privacy policy (“Policy”).

This Policy describes the types of information we may collect from you or that you may provide (“Personal Information”) on the website (“Site”) and any of our related products and services (collectively, “Services”). It describes our practices for collecting, using, maintaining, protecting, and disclosing Personal Information. It also describes the choices available to you regarding our use of your Personal Information, and how you can access and update it.

By accessing and using our Site and Services, you acknowledge that you agree to the terms of this Policy.

Collection of information

Aftermetoo aims to collect as little information about you as possible, while still running this Site and Services for you effectively.

Some information about you and your visits to the Site is collected automatically. This Site logs IP addresses and browser information for purposes of systems administration, for the identification of technical difficulties, for the evaluation of traffic patterns and site usage, and to provide content that is relevant to you. For example, we collect visitor IP addresses because we use your IP address to provide you with the version of the article that contains information that is accurate for your province or territory.

In your use of this Site and its Services, you may also choose to voluntarily provide us with personal information such as your name and email address, for example, if you sign up for our newsletter, send us a #MeToo story, or report a problem with the Site.

Privacy of children

This Site is not designed for children, and does not solicit information from children. Users under 16 years of age should ask their parent or legal guardian for assistance when using the Site and should not submit any personally identifying information to the Site.

Use and processing of collected information

To make our Services available to you, we may collect and use Personal Information such as your name and email address. If you do not provide that information, we may not be able to provide you with the product or service you are requesting. The information we collect from you will be used for the following purposes:

  • To send you product and service updates.
  • To respond to your inquiries and offer support.
  • To improve the user experience.
  • To respond to legal requests and prevent harm.
  • To run and operate the Services.

Disclosure of information

We do not share Personal Information with unaffiliated groups. (This means, for example, we do not sell or rent your email address to anyone.)

Depending on the requested Services, or as necessary to complete any transaction or provide any Service you have requested, we may share your information with our affiliates, contracted companies, and service providers (collectively, “Service Providers”) upon whom we rely to assist in the operation of the Services available to you.

Aftermetoo’s third-party service providers include Pantheon for WebOps and Cloudflare for content delivery and DDoS mitigation. We use Hotjar for UX research. We use Google Analytics: please see below under Data Analytics. We use Mailchimp for our newsletters: please see below under Email marketing. We use CanadaHelps for donation processing: please see below under Financial donations.

We do not authorize Service Providers to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. Service Providers are given the information they need only in order to perform their designated functions, and we do not authorize them to use or disclose any of the provided information for their own marketing or other purposes. We urge you to read the privacy policies of third-party Service Providers.

Retention of information

We will retain and use your Personal Information for the period necessary to comply with our legal obligations, to enforce our agreements, and to resolve disputes, and unless a longer retention period is required or permitted by law.

We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Once the retention period expires, Personal Information will be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period.


Aftermetoo uses cookies. Cookies are standard features of websites that allow us to store small amounts of data on your computer about your visit to the Site or the action you’ve taken with us to streamline your user experience.

Browsing using a “Private” or “Incognito” mode will not prevent cookies from being used, but they will be deleted once the browser is closed.

If you want to disable cookies, you can do so using the settings menu in your web browser. If you set your browser to disable cookies, the Site may not function correctly. For example, geolocation will not work, and in order to receive articles that are accurate for your location, you will need to manually set your location using the location selector on the main navigation of the site.

Data analytics

In order to better serve you, we use analytics tools and periodically analyze web logs. We assess IP addresses to better understand where our traffic is coming from and to provide articles relevant to your location. We do not maintain a permanent record of IP addresses. 

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to help us understand traffic patterns and know if there are problems with our site. The information generated by the Google Analytics cookie (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

We also use embedded images in emails to track open rates and click-through rates for our mailings so that we can tell which mailings appeal most to you.

Do Not Track signals

Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not want to have your online activity tracked. Aftermetoo honours Do Not Track requests from browsers.

Social media features

Our Services may include social media features, such as Twitter and Instagram buttons, Share This buttons, etc. (collectively, “Social Media Features”). These Social Media Features may collect your IP address, what page you are visiting on our Services, and may set a cookie to enable Social Media Features to function properly. Social Media Features are hosted either by their respective providers or directly on our Services. Your interactions with these Social Media Features are governed by the privacy policy of their respective providers.

Financial donations

Aftermetoo uses CanadaHelps to process donations. If you choose to make a donation to Aftermetoo, the transaction will be processed by CanadaHelps, not Aftermetoo, which means that no credit card information will be collected by, or stored on, Aftermetoo servers. CanadaHelps shares with Aftermetoo the date and amount of your donation. CanadaHelps will also give us your name and email address, unless you have told it you want your donation to be anonymous.

Email marketing

We offer email newsletters to which you may voluntarily subscribe at any time. We are committed to keeping your email address confidential and will not disclose your email address to any third parties except as allowed in the information use and processing section or for the purposes of utilizing a third-party provider to send such emails. We will maintain any information sent via email in accordance with applicable laws and regulations.

In compliance with the CAN-SPAM Act, all emails sent from us will clearly state who the email is from, and will provide clear information on how to contact us. You may choose to stop receiving our newsletter or other emails by following the unsubscribe instructions included in these emails, or by contacting us.

Links to other resources

Aftermetoo provides links to third-party sites, and other sites provide links to Aftermetoo. Third-party sites operate according to their own terms of use and privacy policies. Please be aware that we are not responsible for the privacy practices of such other resources or third parties. We encourage you to be aware when you leave the Services and to read the privacy statements of each and every resource that may collect Personal Information.

Information security

When you give Aftermetoo your Personal Information, we take steps to ensure that your information is treated securely. Unfortunately, no data transmission over the internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Data breach

In the event we become aware that the security of the Services has been compromised or users’ Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the User as a result of the breach or if notice is otherwise required by law. When we do, we will post a notice on the Services.

Changes and amendments

Aftermetoo may revise or amend this Policy at any time at our sole discretion. If we make any substantive changes in the way we collect or use personally identifying information provided by users, we will post a prominent announcement on our home page and post the changes on this page. We encourage users to visit this page periodically to review our current Policy.

Acceptance of this policy

You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Services and submitting your information you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Services.

Contacting us

At your request, you may view any personal information you have provided to us, or ask for it to be amended or removed from our systems. If you wish to do that, or if you have any questions about this Policy, your Personal Information, or the practices of this Site, you can write to [email protected].

Effective date

This privacy policy was last updated and is effective as of November 21, 2022.